What Can You Do With a Master of Arts in Communication
Regardless of your position or industry, the ability to communicate effectively and efficiently is amidst the tiptop skills companies seek in their employees. Employers demand professionals who can clearly limited their thoughts and ideas and communicate with coworkers, including giving compelling presentations and crafting well-written emails. In a LinkedIn report, 92% of talent professionals noted that hiring for soft skills—including communication skills—is every bit or more than important than hiring for difficult skills. 89% also said that a gap in soft skills is what most often makes for a bad hire.
And for those in communication-centric positions, having this skillset is of crucial importance. While there are numerous directions you can go in the field, a chief's in communications will help you build the skills required to be an fantabulous written and verbal communicator, and expose y'all to the latest tools and technologies.
Master'southward in Communications Careers
In that location are many career paths y'all can pursue with a communications main's caste, including in film, journalism, public relations, and social media. According to the U.S. Bureau of Labor Statistics, the primary's in communications job outlook is in line with the boilerplate for all occupations, with 4% growth expected from 2019-2029. In terms of earnings, the Labor Insight tool from Burning Drinking glass reports that the median master's in communications salary is $71,000. It'south important to go on in mind that predictable chore growth and median salary varies widely by function.
A principal'southward in communications can help you in advancing in your current profession or switching careers, as well as increasing your earning potential. Beyond that, a graduate degree is useful in helping you strengthen your skills in important aspects of written and exact advice, building your portfolio through relevant projects, and gaining valuable real-world feel.
Here, we provide an overview of some popular communications careers, including day-to-twenty-four hours tasks and median salary information for each part.
Public Relations Manager
Median salary: $112,453
A public relations (PR) manager serves the part of spokesperson for their company or client. They are in charge of both reputation management—influencing the public perception of a company—and crisis direction, or working to minimize the harm when something unexpectedly goes wrong for a company. Mutual tasks for PR managers include media pitching and interviewing, composing printing releases and other content, event planning and promotion, and social media direction.
PR managers might handle these duties themselves or execute these tasks alongside content writers, designers, and social media managers. They typically piece of work within or closely with a marketing section to coordinate efforts.
A master's caste can assistance prepare students for PR roles. The Pace Academy online MA in Communications and Digital Media features coursework in effective speaking and writing for organizations, media relations, and multi-platform communications. Students besides take the opportunity to gain hands-on manufacture experience in the Pace pupil-run PR bureau, Entrance One.
Editor
Median salary: $71,477
Editors ensure that the highest quality content—including a potent, mistake-free bulletin—is published for their company or clients. They review content produced by writers to make sure that it follows designated editorial style guidelines, which serve to go on content consistent across writers and mediums. Editors review content for vocalisation, style, and tone. They likewise check facts and sources cited to brand sure everything is accurate. And they typically proofread content, checking for grammar and spelling errors. With all that is involved, it'southward important that editors accept a control over linguistic communication and are very particular-oriented.
At that place are numerous places editors work, from book publishers to newspapers to marketing agencies. With experience and education, editors can advance to senior editor and content strategist positions.
Marketing Manager
Median salary: $107,697
Marketing managers atomic number 82 marketing strategy for their clients, including planning, execution, and evaluation. This typically involves collaboration with a team of aqueduct managers, including sales, research, operations, content, design, SEO, and digital media. They provide direction for deliverables and give their sign off earlier implementation.
Marketing managers are responsible for tracking the progress of their campaigns and making adjustments as needed to ensure desired return on investment and other goals are met. Additionally, they commonly manage entry-level marketing employees, including marketing coordinators and marketing and events specialists.
Along with marketing prowess, communication, leadership and project management skills are important for this position. With experience, marketing managers tin can progress to senior-level marketing manager roles, and, eventually, on to director and VP positions.
Social Media Marketing and Communications Manager
Median salary: $105,102
Social media managers oversee everything involving social media channels for their company or clients. They develop content calendars, consisting of both curated and created content. This helps them determine and plan ahead for any new avails that will be required, including content or pattern elements, every bit well every bit to appropriately programme for promotion of any launches or other newsworthy events occurring with the brand.
Individuals in this position are responsible for engaging with followers, including responding to positive comments equally well as de-escalating any negative situations. They may create a community management response grid that maps out a plan of activeness based on the type of comment received. Another key piece of this role is social listening and monitoring overall make and production sentiment, which helps inform shifts in strategy moving forwards.
Social media managers report on key metrics and make recommendations to refine strategy and maximize efforts. For instance, they track the topics that best resonate with their followers, along with what fourth dimension of day and day of week is the best performing. Social media managers might also be responsible for running and monitoring paid advertisements.
Because social media is constantly changing and evolving, individuals in this office are expected to keep up with the latest trends and platform launches. They besides must have excellent communication and writing skills.
Video Producer
Median salary: $54,801
Video producers manage all elements required to create videos for their clients, including the pre-production, production, and postal service-production stages.
Pre-product includes script writing, hiring talent, and selecting and booking a location. Video producers work closely with their client to make certain that they understand the central bulletin the client would like to get across in the video, as well equally their overall goals for the video and how it will be utilized.
During production, the producer oversees filming and talent. They must brand sure that they capture all scenes needed for the video. And so, in post-production, the producer edits the footage and adds effects and music, or collaborates with an editor to do and then.
In addition to inventiveness and project management skills, video producers must take bully communication skills, coordinating with both their clients and their internal teams.
Video Editor
Median salary: $38,130
A video editor's role is to take raw footage and plow information technology into a polished finished product. They may piece of work on commercials, corporate training videos, films, and more on a freelance or full-fourth dimension ground.
Video editors use editing software like Concluding Cut Pro or Adobe Premiere Pro. They cut, rearrange, and splice footage, too as add together graphics, music, special effects, and more. Video editors ensure that the concluding video meets the client's vision.
To be successful in this job, along with existence technically skilled, video editors must also have creative talent. They demand to be skilful at storytelling and developing a powerful bulletin that will appeal to the intended audition. Additionally, they must too stay up-to-date with the latest trends and technologies.
*Salary information listed for the to a higher place positions was compiled from salary.com.
About the Online MA in Communications and Digital Media at Footstep University
The Pace University online Principal of Arts in Communications and Digital Media prepares professionals for careers in the industry by helping them build excellent communications skills through engaging projects. The program includes coursework in editing, videography, production, public relations, advert, and media writing. Choose an optional concentration in Digital Filmmaking and Media Production or Social Media and Public Relations, or create your own path by selecting courses from both areas. Yous'll also have the option to complete either an internship or thesis.
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Source: https://online.pace.edu/articles/communications/what-can-you-do-with-masters-in-communications/